After years of design

14/75 Mono Line Cap

Gets yours today and pull that trophy bass out from their hiding spots and into your boat or kayak

Ambient Temperature

a West Coast inspired style that rides the mystique of epic ocean swells

Berkley Frittside Clickin' Crankbait May After years of designThe Frittside Clickin' Crankbait has all the same great features of the Frittside, but with an added rattle to draw fish in from longer distances. A rattle can be key in either colder, dirtier water, or both. The Berkley Frittside series of crankbaits is designed by cranking legend, David Fritts. He designed the bait to have flat sides, which gives it a tight wobble similar to that of a balsa crankbait with the toughness that comes from a hard plastic